Fortunly reports e-commerce sales will pass $735 billion by 2023, and 95% of all purchases will be made online by 2040. So what does that mean for your wash? Get online or risk missing major sales opportunities.
E-commerce is revolutionizing the car wash industry. Washify offers an easy-to-use e-commerce platform that provides everything a traditional brick-and-mortar location would. Complete our contact form or call (855) 927-4439 to schedule a free demo now.
Generate More Sales
An e-commerce platform is the key to generating more sales, increasing revenue, and growing a business. According to Fit Small Business, over 255 million Americans shop online, with 63% preferring online shopping because it is convenient.
How can I make my car wash successful? Offer things like appointment scheduling, e-gift cards, and auto detailing products through an e-commerce platform.
Your car wash website is your greatest sales asset. An online business model allows customers to make purchases whenever they want. If it helps, think of an e-commerce site as a salesperson who never stops working.
E-commerce software allows you to introduce new products to your wash and make them available through online sales.
Examples of products and services your business can sell online include:
- Car wash and auto detailing appointments
- Gift card purchases
- Membership rewards and loyalty point systems
- Detailing products and car wash equipment
Offering products and services online and at your physical location will help your business flourish and attract more customers.
Track Everything, Improve Processes
How can I improve my car wash sales? Check out the metrics on your e-commerce website.
One of the biggest benefits of e-commerce is its ability to track everything. An e-commerce platform provides valuable insights into how many people visit your website and the steps they take to turn a few clicks into a completed purchase.
Your e-commerce site will track users and provide detailed metrics to help you better understand your customer’s buyer journey. Use these analytics to determine how to improve site navigation and develop retargeting campaigns that prevent abandoned carts.
Acquire New Customers
If you want to reach new customers, e-commerce is the way to go. A fast, responsive, and easy-to-use e-commerce site builds brand awareness and attracts new visitors every day.
Bolster Brand Awareness
Think of your e-commerce business as a digital flyer advertising your wash. The more people see your website in a Google search, the more familiar they become with your brand.
A solid online presence builds top-of-mind awareness and attracts new visitors to your wash. As more people browse your website or shop your online store, the more likely they will be to visit your physical location.
Localize Marketing Efforts
How do I attract more customers to my car wash? An e-commerce website allows you to reach people in your area and drive new business to your wash.
HubSpot reports 97% of people learn about local businesses online than from any other source. Give customers what they want by providing essential details on your e-commerce site. The more organized your website, the more people you will attract to your physical location.
Enhance Customer Experience
Customers value businesses that provide a seamless experience online. Using an e-commerce platform allows you to enhance a customer’s experience, build brand loyalty, and keep people coming back for more.
Fast Appointment Scheduling
Your customers will love having the option to book wash and detail appointments immediately. No matter what time of the day, e-commerce scheduling software makes it easy for someone to book their next trip to your wash.
An e-commerce platform enhances operations by offering secure payment services. Customers can schedule and pay for their upcoming wash and detailing services online.
Prepaying for services through an e-commerce site is a win-win for the customer and the wash owner.
When customers pay online, they reduce the amount of time spent at your wash, making it easy to fit in a quick appointment. And with fewer payments to process, wash lines move faster, allowing your business to handle more customers at once.
E-commerce benefits include making promotions well-known. For example, your site can offer flash sales, online discounts, and limited-time offers that work together to boost online revenue.
Online marketing is faster and more affordable than traditional advertising. Digital platforms make it easy to design and upload a promotional message within minutes.
And as far as customers as concerned, who doesn’t love a deal? Offering online promotions will make people more inclined to visit your e-commerce business and tell others about your brand.
Boost Your Wash Through E-Commerce
Let’s face it: building a successful car wash involves more than providing clean vehicles. Now more than ever, businesses need to be online. E-commerce equals more sales, better leads, and enhanced customer experiences.
Washify provides an e-commerce platform that is easy to integrate into your current website. Call our team at (855) 927-4439 or enter your information into our online form. We will reach out and provide a free demo, so you can see how e-commerce can transform your car wash.