Unlimited Membership Management
Washify was started by a car wash owner, for car wash owners, looking for a better way to manage their ultimate loyalty plan. Whether you have an unlimited program in place or are thinking of starting one, Washify is ready to help you get the most from your program.
In 2016, the International Carwash Association released it’s annual Car Wash Consumer Study which documented industry trends and changes in consumer behavior. The study describes unlimited wash programs as an area of “immense opportunity for the car wash industry.”
The study goes on to report that “not only can these programs lead to greater profitability for operators—they also lead to happier, more satisfied consumers.”
- Enrolls your customers in less than 30 seconds – with or without employee assistance
- Includes step-by-step implementation and training: get your employees up to speed right away
- Allows multiple vehicles per account
- Ability to email and text members when a card is declined
- Online sign-up and account management so you don’t have to get involved
- EnsureBill – Proactively updates your cards on file that expire or are cancelled
- Increases throughput with RFID and barcode scanning
- Referral program – Unlimited customers are rewarded to recruiting new members
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Washify’s system enables car wash owners to grow and manage their unlimited programs with several different validation methods while keeping the billing completely automated.
The most popular and fastest method for validating a customer’s unlimited club membership is by utilizing RFID technology. Here’s how it works:
- A small sticker with an RFID chip inside is affixed to the inside of the unlimited customer’s windshield.
- The RFID chip transmits a signal that is captured by an RFID reader when the car comes within range (usually a few yards).
- If the RFID tag corresponds to a valid account in the Washify system, a gate can automatically lift and/or a notification can appear on the POS screen.
The RFID tags are tamper resistant so removing them from one vehicle and putting it onto another is very difficult. Washify can provide branded tags as well. These can have your logo or marketing message and serve as a mini billboard for your car wash.
Washify also made the billing for an unlimited program a closed loop. If a credit card is declined for whatever reason, our system will automatically text/email the customer to request they update their billing information with a link to their account. If they don’t update their billing and come to the wash, Washify’s system will know automatically to request updated billing information. The system will either display the prompt on the pay station screen or notify the attendant to make the request with a message on the POS terminal.