When to Consider Choosing a CRM Software for Car Wash?

CRM, or customer relationship management, is software that can help provide insight into your car wash business’ customers. While smaller mom-and-pop shops may be able to handle customer reporting manually, having a CRM is an essential part of widening your clientele.

At Washify, our point of sale (POS) system includes extensive customer management features. If you’re ready to see how you can expand your customer base and provide more efficient service, request a demo today.

What a CRM Does?

Having CRM software means you can manage your clients’ ongoing contracts. Typically, this kind of software involves:

  • Tracking customer-business contact (i.e. texts, emails, phone calls)
  • Reporting on contract status
  • Allowing marketing staff quick access to important data
  • Forecasting future sales, contract increases, and add-ons
  • Scheduling appointments and requests

By having high-quality, functional CRM software as part of your point of sale system, you have an easy-to-use platform from which to manage all your customers and contracts.

How CRM Tech Helps Your Customers?

It’s not just you and your employees who get the benefits of CRM. Washify supplies your customers with a client-facing mobile app that’s easy to use and offers quick, simple account management.

Our technology also benefits clients by:

  • Allowing for e-commerce purchases
  • Accessing special discounts
  • Handling perks for members or loyalty program clients

Mobile and online controls help your customers have more flexibility and accessibility to the services they need. That equates to a more loyal customer base for you!

When to Make the Transition to CRM Technology?

It’s wise to upgrade to a POS system that uses CRM technology when you expand your business. When you have dozens of recurring clients, managing their contracts on your own can be difficult. CRM software makes it easy.

You also might want to consider a CRM when you expand into multiple locations. At Washify, we have dedicated multi-site management software that allows you to handle all the ins and outs of each of your establishments from a single login!

Using CRM Software to Improve Revenue?

Here’s another reason you might want to get CRM software: building out your client base. By tracking customers’ usage of your car wash, you can spot trends, email customers about deals to improve flow, and create custom messages to entice clients to become repeat customers.

CRM technology is like having a marketing team right at your fingertips. You have all the leads and tools you’ll need to expand your clientele into a larger, more profitable base.

Get a Demo of Washify’s System Today

If the idea of increasing revenue, serving clients more efficiently, and improving your reputation among your customers sounds good, it’s time to upgrade to a POS system that has CRM software. Get a demonstration of Washify’s products by reaching out through our contact page.

You can also speak to a representative directly by calling our offices at (855) 927-4439.