The Team

  • Adam Korngold
    Adam Korngold

    CEO and Founder

    Adam Korngold was always interested in car washing growing up. While studying at Babson College in Wellesley, MA, he wrote a business plan on opening a car wash for a real estate investment class. After college, he raised money from family members and investors to open a car wash in Boston at the age of 23. Adam was disappointed by the lack of effective marketing components offered by car wash point-of-sale systems. So, in 2011, Adam started Washify Services to create a POS system that would get his current customers to wash more often.

    Adam is a past president of the New England Carwash Association, as well as a past director of the Northeast Regional Carwash Convention. Adam has spoken or participated in panels for the New England Carwash Association, Car Wash Operators of NJ, the Northeast Regional Carwash Convention, and the International Carwash Association.

    Adam has an MBA from Boston University. While at Waves, he can often be found scrubbing the back of cars or towel drying. He also enjoys spending time with his wife and sons.

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  • Matt D'Souza
    Matt D’Souza

    VP of Sales

    Matt joined Washify after working with several venture backed start-ups. Prior to that, Matt led sales divisions at Yahoo! and Yodle.

    At Washify, Matt’s role touches on all aspects of the customer life cycle: from lead sourcing and qualifying to onboarding and training.

    Matt graduated from Saint Anselm College and received his MS from Boston University in Electronic Commerce. He enjoys spending time with his family and friends.

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  • Dorjan Hajderllari
    Dorjan Hajdari


    Dorjan leads technical support and plays an integral role in Washify’s product development and QA testing.

    Dorjan started his career at Waves Car Wash when he was 16 years old. Over the years he held multiple roles of increasing responsibility before pursuing his passion for technology by joining Washify.

    Dorjan has taught himself many of the aspects of his role and enjoys the challenges and opportunities the Washify system provides as new features and enhancements are released.

    A true car aficionado, Dorjan enjoys spending his free time customizing his rides, attending races and car shows.

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