We’re empowering car wash owners to maximize revenue, increase automation, and optimize customer experience through technology.
CEO and Founder
Adam Korngold was always interested in car washing growing up. While studying at Babson College in Wellesley, MA, he wrote a business plan on opening a car wash for a real estate investment class. After college, he raised money from family members and investors to open a car wash in Boston at the age of 23. Adam was disappointed by the lack of effective marketing components offered by car wash point-of-sale systems. So, in 2011, Adam started Washify Services to create a POS system that would get his current customers to wash more often.
Adam is a past president of the New England Carwash Association, as well as a past director of the Northeast Regional Carwash Convention. Adam has spoken or participated in panels for the New England Carwash Association, Car Wash Operators of NJ, the Northeast Regional Carwash Convention, and the International Carwash Association.
Adam has an MBA from Boston University. While at Waves, he can often be found scrubbing the back of cars or towel drying. He also enjoys spending time with his wife and sons.
Matt joined Washify after working with several venture backed start-ups. Prior to that, Matt led sales divisions at Yahoo! and Yodle.
At Washify, Matt’s role touches on all aspects of the customer life cycle: from lead sourcing and qualifying to onboarding and training.
Matt graduated from Saint Anselm College and received his MS from Boston University in Electronic Commerce. He enjoys spending time with his family and friends.
Dorjan leads technical support and plays an integral role in Washify’s product development and QA testing.
Dorjan started his career at Waves Car Wash when he was 16 years old. Over the years he held multiple roles of increasing responsibility before pursuing his passion for technology by joining Washify.
Dorjan has taught himself many of the aspects of his role and enjoys the challenges and opportunities the Washify system provides as new features and enhancements are released.
A true car aficionado, Dorjan enjoys spending his free time customizing his rides, attending races and car shows.
For more than 25 years, Dave has led operations across a variety of industries. With a focus on continuous improvement, Dave has also built and sold two businesses from the ground up and has led the end -to-end development and transformation of other large and small businesses. Dave is an avid traveler and outdoorsman.
When Dave isn’t busy improving company operations, you can find him with his family skiing, boating, biking and golfing.
Mike has more than 20 years of extensive accounting and finance experience. Prior to Washify, he served 3 years as CFO at FinTech/ SaaS Company, LeaseQ. In this role, he oversaw several divisions including Finance, Legal, Human Resources, and Business Operations. During that time, the company grew revenue, successfully led multiple rounds of funding, and ultimately led the sale of the Company to a leading international Private Equity fund. Mike previously served as Business Finance Manager at Santander, a top 25 Retail Bank in the United States.
Prior to that, Mike served as CFO and Controller for several community financial institutions in Massachusetts. Mike is a CPA and holds an MBA from Auburn University and a BS in Accountancy from Bentley University
VP, Business Development
Mark joined Washify in 2018 and has been its VP Business Development since 2019. In this position, he is responsible for developing partnerships and new markets with industry players to drive revenue for Washify, its partners and car wash customers.
Mark’s background includes positions as COO, President, CEO and VP of Sales, Marketing and/or Business Development at a number of small fast growing hardware, software and service technology companies. Mark earned his BS in Electrical Engineering at the University of Massachusetts in Amherst and an MBA in Finance/Marketing at the University of Southern California in Los Angeles.
Mark is a travel junkie and has visited 49 of the 50 states and 100 of the 195 countries on 6 of the 7 continents. We know who will be doing the next Washify customer visit in North Dakota
VP, Customer Marketing
Alison joined Washify in the summer of 2020 after spending ten years working on both the Agency side and brand side of marketing. Most notably, she led the Account Management team at Hill Holliday growing the Dunkin’ Donuts account by building strategic and engaging marketing campaigns.
As the VP of Customer Marketing at Washify, Ali helps build intuitive and insightful marketing tools and resources for our clients.
Outside of work, Ali spends most of her time with her family, chasing after her 2 year old son.
VP, Distributor Relations
Andre has been working in the car wash industry for over 27 years and has enjoyed working in almost every segment of the industry including chemicals, equipment, POS and owning 2 self-service washes.
He is a dog lover with a retired 10 year old 140 lbs therapy Newfound. Andre is also a huge NFL football fan.